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Green Business Bureau
WHO WANTS TO PURCHASE A GREEN HOME AND WHY?
As the climate crisis intensifies, more and more people are looking to live sustainably. This has brought a spike in the demand for eco-friendly homes. According to research by home-builder Redrow, 82 percent of buyers also said that they would be willing to pay more for a sustainable home over a traditional one. What’s more, in an interview with the CEO and CMO of Rohe Homes, a sustainable building company, they shared that people looking for greener homes “could be a millennial that’s looking to move out and start a family, or it could be a retiree looking for a simple one-floor that provides for their needs.” Simply put, the market for eco-friendly homes is sizable and spans all age-ranges.
This article outlines best practices for marketing eco-friendly homes to the large and growing pool of eco-conscious home buyers.
TIPS ON HOW TO MARKET ECO-FRIENDLY HOMES
- Consider Specializing in the Eco-Friendly Home Market
- Showcase the Environmental Impacts of Eco-Friendly Homes
- Showcase the Health Benefits of Eco-Friendly Homes
- Understand the Financial Pros and Cons of Eco-Friendly Homes
- Use Varied Marketing Channels to Reach Multiple Age Demographics
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